JOIN THE CLUB
“GOOD LEADERSHIP IS BUILT ON COLLECTIVE IMPACT, NOT INDIVIDUAL BRILLIANCE.”
Bruce Fecheyr-Lippens & Kobe Verdonck
Book the keynote
Building an Impact Culture
Building a culture of ownership isn’t a theory — it’s a climb. In this keynote, Bruce Fecheyr-Lippens shares the six ingredients that turn employees into owners, leaders into critical friends, and good companies into ones built to last.
✓ How to make freedom and accountability work together
✓ How to build a culture of trust instead of micromanagement
✓ How to give feedback that actually drives growth
The Framework
SIX INGREDIENTS FOR THE CLIMB
The framework we keep coming back to, built through 80 years of experience, continuous reinvention, and growing from local roots to European leadership.
01.
From individuals To top teams
Build alignment that lasts.
04.
Become a TRUST giver
Start with trust, not control.
02.
Unleash the Full potential
Let people own their growth.
05.
from camaraderie To critical friends
Make feedback a daily habit.
03.
The airport model
Create clarity, speed up decisions.
06.
You in action
Change starts with you.
Stt leng
The 1-minute Learning update
The same frameworks Bruce and Kobe use within SD Worx, now shared for others to learn and grow. Download them and put them to work today, building feedback that lands and a culture with real impact.
✓ The Critical Friend Framework
✓ The Six Ingredients to an Impact Culture
The Climb
From local player to european champion
SD Worx grew from a Belgian payroll specialist into one of Europe’s leading HR providers — through years of hard decisions, cultural shifts, and constant reinvention. Join the Club openly shares what helped along the way: the wins, the mistakes, and the lessons worth passing on today.
The book is written by Kobe Verdonck, CEO at SD Worx, who brings deep expertise in HR technology and services from leadership roles at Raet and NorthgateArinso, and Bruce Fecheyr-Lippens, Chief HR Officer at SD Worx, with experience at McKinsey, Solvay, Euroclear and as co-founder of huapii. Together they share what they’d have wanted at the start of their own climb.
What you'll get
THIS COMMUNITY WILL HELP YOU
MAKE BETTER
DECISIONS, FASTER
Clarity on ownership and priorities.
BUILD TEAMS THAT
ACTUALLY WORK TOGETHER
From camaraderie to real critical friends.
CREATE A CULTURE WHERE PEOPLE TAKE OWNERSHIP
Trust, feedback and accountability in daily practice
UNLOCK THE FULL
POTENTIAL OF YOUR PEOPLE
Frameworks you can apply immediately.
The Framework
SIX INGREDIENTS FOR THE CLIMB
The framework we keep coming back to, built through 80 years of experience, continuous reinvention, and growing from local roots to European leadership. Discover practical models, templates, and self- assessment tools for teams ready to move forward.
01.
From individuals To top teams
Build alignment that lasts.
02.
Unleash the Full potential
Let people own their growth.
03.
The airport model
Create clarity, speed up decisions.
04.
Become a TRUST giver
Start with trust, not control.
05.
from camaraderie To critical friends
Make feedback a daily habit.
06.
You in action
Change starts with you.
Ab aus
WE'VE BEEN THROUGH IT OURSELVES
We’ve built teams, made mistakes, changed course, and learned along the way.
This is what we’d want to have had when we started.
KOBE
Verdonck
Kobe Verdonck is an experienced business leader and the Chief Executive Officer at SD Worx. With a career that includes leadership positions at Raet and NorthgateArinso, he brings deep expertise in HR technology and services. Kobe combines strategic insight with a strong focus on sustainable growth, customer success, and empowering people to thrive in a rapidly changing work environment.
BRUCE
Fecheyr-Lippens
The energy of Bruce Fecheyr-Lippens lies in unleashing the best potential of people and teams. He is currently the Chief HR Officer at SD Worx, after experiences at McKinsey, Solvay, Euroclear and experience as co founder of huapii. Bruce blends innovation, entrepreneurship, people leadership and a passion to help build inclusive and energizing cultures in which everyone can thrive at their best potential.
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